You don’t expect to be on the front page of the Wall Street Journal in a month, then don’t expect to be on the first page of Google until you have earned it.

Did you know you can be banned from Google? You don’t expect to be on the front page of the Wall Street Journal in a month, then don’t expect to be on the first page of Google until you have earned it.

To Blog… Or not to Blog. That is the question
Without a doubt blogging has become very popular and an effective marketing tool in the midst of the social media movement.  Just because blogging is popular doesn’t mean its the golden key for your business.  Almost every organization now is wanting to incorporate blogging into their online marketing mix, but many do not understand the effort or resources required to create a successful blog.
So how do you determine whether or not blogging is a right resource and investment …

Both Tiger & Toyota have demonstrated what poor public relations looks like. Your customers want to be proud when they represent your brand. They need to know you care as much about the brand as they do.

A solid marketing campaign recognizes limited resources and seeks to maximize the use of those resources. You can not be in every media all the time. Find what social media works for you and your customers.