To Blog… Or not to Blog. That is the question
Without a doubt blogging has become very popular and an effective marketing tool in the midst of the social media movement.  Just because blogging is popular doesn’t mean its the golden key for your business.  Almost every organization now is wanting to incorporate blogging into their online marketing mix, but many do not understand the effort or resources required to create a successful blog.
So how do you determine whether or not blogging is a right resource and investment …

Both Tiger & Toyota have demonstrated what poor public relations looks like. Your customers want to be proud when they represent your brand. They need to know you care as much about the brand as they do.

Key phrase “News Worthy”…  Many people draw a blank when you politely mention the press release has to be “News Worthy” or they simply reply, “ya, it will be”.  However they do not fully grasp what “News Worthy” means.
Let me break down the incredibly complicated term.
News Worthy means to be “News” “Worthy”
Well that’s dumb your probably thinking to yourself as many people do, but here is the important part.
Average Press Release = News Worthy to you and your organization
Great Press Release = News Worthy to your customers
This is where …