Both Tiger & Toyota have demonstrated what poor public relations looks like. Your customers want to be proud when they represent your brand. They need to know you care as much about the brand as they do.

A solid marketing campaign recognizes limited resources and seeks to maximize the use of those resources. You can not be in every media all the time. Find what social media works for you and your customers.

Key phrase “News Worthy”…  Many people draw a blank when you politely mention the press release has to be “News Worthy” or they simply reply, “ya, it will be”.  However they do not fully grasp what “News Worthy” means.
Let me break down the incredibly complicated term.
News Worthy means to be “News” “Worthy”
Well that’s dumb your probably thinking to yourself as many people do, but here is the important part.
Average Press Release = News Worthy to you and your organization
Great Press Release = News Worthy to your customers
This is where …