Articles Archive for October 2009
featured, news & press »
Key phrase “News Worthy”… Many people draw a blank when you politely mention the press release has to be “News Worthy” or they simply reply, “ya, it will be”. However they do not fully grasp what “News Worthy” means.
Let me break down the incredibly complicated term.
News Worthy means to be “News” “Worthy”
Well that’s dumb your probably thinking to yourself as many people do, but here is the important part.
Average Press Release = News Worthy to you and your organization
Great Press Release = News Worthy to your customers
This is where …
