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Articles Archive for February 2010

Branding, Headline, featured, news & press »

[18 Feb 2010 | 9 Comments | ]
Public Relations is for You, not Your Customer

Both Tiger & Toyota have demonstrated what poor public relations looks like. Your customers want to be proud when they represent your brand. They need to know you care as much about the brand as they do.

Social & Viral, featured »

[10 Feb 2010 | 7 Comments | ]
The 7 Deadly Sins of Social Media

A solid marketing campaign recognizes limited resources and seeks to maximize the use of those resources. You can not be in every media all the time. Find what social media works for you and your customers.